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Strengthening Your Personal Brand & Finding Your Market on Social Media

Don't miss this opportunity for Jewish creatives to make their mark on social media.

22nd and 29th April 2025 from 7pm-9pm

$100 general/$50 artists and creatives
Book now

TJI workshop

Jewish creatives are navigating a changing landscape—now more than ever, it’s crucial to have a clear, confident personal brand and a smart social media strategy. 

This two-part Zoom workshop is designed to help artists, writers, content creators, and community voices refine their brand, connect with the right audience, and grow their platform in an authentic, sustainable way.

With antisemitism shifting audience dynamics in Australia, we’ll also explore how to adapt while staying true to your voice and values.

What’s in the workshop?

Two 2-hour Zoom sessions packed with practical exercises, breakout discussions, and expert insights.

Session 1: Foundations of a Strong Personal Brand

  • Get clear on your creative identity and audience.
  • Understand how shifting market realities impact Jewish creators.
  • Build strategies for resilience, community, and engagement.

Session 2: Content Strategy & Market Positioning

  • Create a content strategy that balances storytelling, education, and audience growth.
  • Navigate algorithm changes, shadowbanning, and platform shifts.
  • Explore networking, monetisation, and long-term sustainability.

What you’ll walk away with:

check mark button A clear, cohesive brand identity.

check mark button A content strategy you can actually stick to.

check mark button Practical tools to navigate market shifts and reach new audiences.

check mark button A peer network for ongoing collaboration and support.

Speakers

Hannah Chester

Hannah Chester

Hannah Chester has spent 18 years in social media, working across diverse industries and dedicating the last decade to consulting personal brands. She helps creatives build engaged followings that support ...

The Jewish Independent acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Owners and Custodians of Country throughout Australia. We pay our respects to Elders past and present, and strive to honour their rich history of storytelling in our work and mission.

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