Published: 2 November 2018
Last updated: 4 March 2024
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A MODEL WEARING a face veil pulls it off in an advertisement for Israeli clothing brand Hoodies, under the tagline "Freedom is Basic". But the ad for Hoodies has sparked controversy since it was released on Sunday, with some social media users accusing it of Islamophobia.
The campaign features prominent Israeli supermodel Bar Rafaeli - who is also reportedly a part-owner of the company - wearing the niqab (face veil) and hijab (head covering).
The advertisement starts with the question “Iran is here?” appearing on screen in Hebrew, before Rafaeli removes the niqab and hijab to reveal her outfit underneath.
She then shakes her hair and dances to a song with the lyrics: "It's all about freedom, finally breaking the chains, costing my freedom."
FULL STORY Whose freedom? Israeli niqab ad for clothing brand sparks controversy (Middle East Eye)
Photo: Screen shot from Youtube
