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Shoe designer’s peace initiative strikes a chord with the army

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Published: 9 October 2018

Last updated: 4 March 2024

THE ISRAELI MILITARY published a video last week featuring Tel Aviv shoe designer Gal Shukroon, who recently launched a new line of shoes, made in a Hebron factory, and inspired by Palestinian embroidery.

The goal of the project, according to Shukroon, is to bring love “instead of hate.” Once Palestinian women can earn a respectable livelihood, she says “terrorism comes less into the home.”

In the video, produced by the Coordinator for Government Activities in the Territories (COGAT), the Israeli military government that oversees the occupation, Shukroon says the idea came to her while leafing through a Time Out Tel Aviv issue dedicated to Ramallah, in which one of the articles was about Palestinian fashion designers and embroiderers.

Shukroon says that the path to designing the shoes was easier than expected. She got a phone number of a shoemaker in Hebron and soon thereafter visited him in his factory, without any army accompaniment.

“The initial meeting in the Hebron factory was a riveting experience,” Shukroon tells me. “I had never visited any of Palestinian Authority areas, I met some incredible people there. I tell my friends that whenever I feel the need to go abroad, I hop over to Hebron. This crazy experience would never have taken place had I not met with those people.”

FULL STORY The occupation wears Prada: Meet the new face of 'economic peace' (972)

READ MORE
Qalandiya International: Art shows for Palestinian solidarity (Deutsche Welle)
The fourth Qalandiya International exhibition opens with shows in the West Bank and Gaza, but also Lebanon and Germany, crossing borders the Palestinians themselves can't pass.

Photo: Gal Shukroon (Screen grab from video)
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