Published: 6 November 2018
Last updated: 4 March 2024
BEN & JERRY'S Israel, the Israeli branch of the global ice cream brand, released a statement Wednesday distancing itself from the launch of a controversial new “protest” flavour, the proceeds of which are to be donated to groups including the Women’s March -- whose leaders have been vocally critical of Israel.
The new Ben & Jerry’s flavour “Pecan Resist” -- a chocolate-based ice cream with fudge, pecans, walnuts and almonds -- was launched by the company on Tuesday.
The brand said the limited edition flavour “supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda.”
On Wednesday, the Israeli branch of Ben & Jerry’s issued a statement emphasising that it had no intention of selling the flavour in Israel.
FULL STORY Ben & Jerry’s Israel won’t sell politically-charged new flavour supporting Women’s March (i24news)
Photo: AP for Ben & Jerry’s
