Published: 20 June 2019
Last updated: 5 March 2024
START-UP NATION CENTRAL, the non-profit organization that grew out of the bestselling 2009 book by Saul Singer and Dan Senor, has done much in the last five years to connect the globe with Israeli innovation.
Now it’s turning to the culinary world.
The high-tech matchmaker recently opened L28, a chic Tel Aviv restaurant that offers a platform for emerging chefs to establish themselves.
The idea is to be more than a restaurant, explained Amir Mizroch, director of communications for Start-Up Nation Central. L28 is a culinary platform, a place where Israeli foods, ingredients and menus can be conceived and developed, enriching Israeli cuisine and offering professional development for the chefs running the kitchen.
The chefs, who are selected every six months for L28, are chosen by the Yarzin Sella restaurant group, a Tel Aviv firm that operates 23 restaurants and dining services for companies such as Google, Apple, Facebook and Dropbox.
“We take up-and-coming chefs and we give them full stack support,” said Mizroch. “A very good kitchen, excellent kitchen crew, a restaurant manager, mentoring by the top of the culinary industry, public relations, an urban farm, suppliers. It’s like culinary venture capital.”
Or a chef accelerator.
FULL STORY Start-Up Nation Central turns to chefs and urban farming, with in-house bistro (Times of Israel)
Photo: Chef Gabriel, part of L28 (Instagram)
