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FeatureAustralia

From the footy field to the film festival: the AJAX story onscreen

Ahead of its 70th anniversary, a new documentary on the AJAX Football Club shows how the team became a home for Jewish pride and belonging
Gideon Cohen
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Who Are We JIFF

Who Are We: The Story of the Ajax Football Club is showing at the Jewish International Film Festival (Image: JIFF)

Published: 29 October 2026

Last updated: 29 October 2026

Before there was AJAX, there was a heated rivalry between Melbourne’s Jewish communities north and south of the Yarra. In the 1940s, families who had settled in Carlton and Fitzroy bristled at those who had moved to St Kilda and Caulfield, and the tension was played out in an annual football match that drew crowds of up to 500.

It’s a chapter of Melbourne Jewish life now brought to the screen in Who Are We: The Story of the AJAX Football Club, a new documentary at the Jewish International Film Festival. Co-directed by Jeff Shenker and Sean Meltzer, the film traces the club from those early north v south games, through its formation in 1957, to its place as a community institution 70 years on.

Shenker says those early games were about more than competition. They doubled as fundraisers for the community and a highlight of its social calendar, until the idea of a unified club took hold. “A couple of guys got together and said, ‘Wow, wait a minute, we’re doing really well here. We’ve got some good footballers … Let’s draw them all together and have a Jewish football team.’”

Shenker, an experienced television producer and production manager, has been involved with AJAX since the late 1970s as a player, team manager and vice-president. About three years ago, he came on board as co-director when the club decided to turn its online heritage project, documenting former players, coaches and committee members, into a documentary.

The archive contains more than 100 interviews, some dating back seven years. Narrowing that material down to a feature-length film was a challenge. “Everybody did have something to say,” says Shenker. “It’s just that you can’t get 102 people into 75 minutes.”

The editing process took about six months, starting in March. It was a true community effort: the AJAX club committee raised more than $100,000 from sponsors and families, who are thanked in the film’s credits. 

The documentary’s final cut includes interviews with notable figures from the club’s history, among them the late Lionel Rosenberg, who was interviewed only a few years before his death. A lifelong member of AJAX, Rosenberg was its first captain in 1957 and coached the club’s first senior team to a premiership win in 1966.

Another key figure is Daryl Cohen, whom Shenker describes as the driving force behind the club’s formation in 1957. “We were lucky enough to have some old interviews that Daryl had given previously for another AJAX function, and we were able to call on those and use them in this documentary.”

Looking to the next generation, the film features Harry Sheezel, the North Melbourne player selected with the third pick in the 2022 AFL draft. Shenker describes him as an example of what AJAX’s junior players can aspire to, connecting the club’s history with the young Jewish footballers carrying its legacy forward.

Narrated by former federal treasurer Josh Frydenberg, the documentary also examines antisemitism in the club’s history and its impact on generations of players, coaches and officials. Shenker says several names were considered for the narration, but Frydenberg, who coaches junior football at AJAX, quickly emerged as the natural choice. “As soon as Josh’s name got thrown into the mix, it became evident that he was probably the best person,” he says. 

In addressing antisemitism, Frydenberg struck the right balance, according to Shenker. “Josh tackled that subject very cautiously, but with some emotion,” he says. While the film could include only a selection of the accounts gathered, Shenker says he hoped to give the issue its due without allowing it to overshadow the club’s wider story. “It was but a part of the history of the club but an important part that has built the identity of a lot of people,” he says.

Shenker also wants the documentary to resonate with audiences beyond the Jewish community. During production, the filmmakers interviewed representatives of the Victorian Amateur Football Association (VAFA) to explore what the club means to the wider football world, and the response was positive. The film’s premiere, ahead of its first screening at JIFF, was attended by AFL chief executive Andrew Dillon.

“I just want everybody to come out,” Shenker says. “I think you will learn something.” He hopes the film will introduce audiences to AJAX’s history, its setbacks and triumphs, and the community that has sustained it for nearly 70 years. “Everybody knows somebody who has played footy, or has a cousin, or a brother, or an uncle, or a grandfather. There is a connection through every family to the AJAX Football Club.”

Who Are We has screenings at JIFF at Classic Cinemas in Elsternwick until November 22 and at Lido Cinemas in Hawthorn until November 19. Book tickets here.

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About the author

Gideon Cohen

Gideon Cohen

Gideon Cohen is a Melbourne-based journalist and a content creator and editorial assistant at TJI. He holds a master's degree in journalism from the University of Melbourne and his work has appeared in various publications including Broadsheet and The Jewish Chronicle.

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