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The Israeli brothers who went from a bunker to an Australian online empire

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Published: 27 October 2020

Last updated: 4 March 2024

Gabby Leibovich, 50, and his brother Hezi, 44, emigrated to Melbourne from Israel with their family in 1986, and have become two of Australia’s most successful online entrepreneurs

HEZI: WE GREW UP IN ISRAEL, in a small town called Nahariya, near the Mediterranean coast. It was a great childhood. We were 10 minutes from the coast, so we spent time with friends at the beach, riding our bikes or playing soccer.

Gabby is my older brother, so I looked up to him. He always had cooler friends. They would go surfing, but I couldn’t because I was too small. I’d go down to the beach and wait for someone to flick a board at me and say, “I’ll teach you.”

In 1986 our family moved to Melbourne, because Dad thought there would be better opportunities here. He worked at a warehouse in Richmond fixing telephones. On Saturday, the family would clean the warehouse for an extra $80. We talked a lot at dinner about selling stuff, and how to get ahead.

GABBY: Hezi was always a good boy – an angel! He was smart, intelligent, always studied hard. I looked after him. At primary school, we’d come home together at lunchtime and I’d make him a sandwich with Nutella.

Our bedroom was tiny. My bed was on one side of the room; his was on the other. I had a Samantha Fox poster on my wall; he had a Superman poster. We kept a small TV on the table between us so we could both lie in bed and watch it at night.

FULL STORY 'Nothing would stop us': the brothers who went from a bunker to an online empire (Good Weekend)

Photo: Hezi Leibovich (left) and Gabby (Josh Robenstone)
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