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HomeRead, Watch, ListenIsrael
Israel Votes 2026AnalysisIsrael

Netanyahu’s reliance on Ben-Gvir highlights Israel’s political divide

Israeli Prime Minister Benjamin Netanyahu and National Security Minister Itamar Ben-Gvir both released videos that highlighted their leadership styles built on polarisation, grievance, and the cultivation of enemies, internal and external
Shahar Burla
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Netanyahu Ben-Gvir,

Israeli Prime Minister Benjamin Netanyahu (L) greets National Security Minister Itamar Ben-Gvir in 2023 (GIL COHEN-MAGEN/AFP via Getty Images)

Published: 28 May 2026

Last updated: 28 May 2026

Two videos dominated Israeli public discourse over the past week. One featured far-right National Security Minister Itamar Ben-Gvir taunting detained Gaza flotilla activists in footage that triggered international outrage. The other was a Shavuot “greeting” video released by Prime Minister Benjamin Netanyahu, portraying Netanyahu supporters as victims of cultural persecution by liberal Israelis.

At first glance, the two videos appeared very different. Ben-Gvir’s clip projected aggression and humiliation outward, directed at foreign activists and international critics. Netanyahu’s video framed itself as satire, aimed inward at Israel’s domestic culture wars. But together they reflected the same deeper political dynamic: a leadership style built on polarisation, grievance and the deliberate cultivation of enemies, whether external or internal.

The contrast was especially striking because Netanyahu himself once publicly argued that Ben-Gvir was unfit for serious office. In a rare interview with Yonit Levi on Channel 12 before the March 2021 election, Netanyahu insisted that the leader of the extremist Otzma Yehudit party would never hold a senior ministerial role under his leadership. Asked whether Ben-Gvir was racist, Netanyahu distanced himself: “His positions are not mine.”

Yet after the collapse of the Bennett-Lapid “change government”, Netanyahu returned to power dependent on Ben-Gvir’s six-seat faction to secure a parliamentary majority. Ben-Gvir was handed one of the most powerful portfolios in government, National Security, along with broader influence over policing and internal security policy.

This week’s videos demonstrated how narrow the gap between the two men has become. Netanyahu may occasionally rebuke Ben-Gvir when international pressure becomes too intense, but politically the prime minister remains deeply reliant on him. Four years into their alliance, both leaders increasingly draw on the same politics of confrontation and resentment.

Ben-Gvir’s flotilla stunt sparks international backlash

The first controversy erupted after Ben-Gvir posted footage showing Israeli security forces detaining international activists attempting to sail aid to Gaza. The video showed rows of detainees kneeling with their hands zip-tied behind their backs, while Ben-Gvir waved an Israeli flag, mocked the activists and shouted nationalist slogans.

Uploaded with the caption “Welcome to Israel”, the footage quickly spread internationally and triggered sharp diplomatic condemnation, including from several governments generally supportive of Israel.

Italian Prime Minister Giorgia Meloni described the images as “unacceptable” and demanded both the release of Italian citizens and an apology for what she called degrading treatment. US Ambassador to Israel Mike Huckabee reportedly called Ben-Gvir’s conduct “despicable”. European officials condemned the treatment as humiliating and contrary to democratic norms.

The Australian Foreign Minister Penny Wong said the footage was “shocking and unacceptable”, explicitly condemning both Ben-Gvir and the conduct of Israeli authorities toward detainees. Environment and Water Minister, Murray Watt, said Australians would be “appalled” by the behaviour shown in the video.

The scale of the backlash forced Netanyahu into an unusually public criticism of his coalition partner. The prime minister stated that Ben-Gvir’s conduct, “was not in line with Israel’s values and norms” and ordered the activists deported as quickly as possible. Israeli Foreign Minister Gideon Sa'ar issued an even harsher condemnation, telling Ben-Gvir: “You are not the face of Israel.”

That contradiction lies at the heart of Netanyahu’s political strategy. Even while holding power, dominating public debate and shaping state institutions, Netanyahuism continues to cast itself as the victim

However, the criticism carried little practical significance. There was never any expectation Ben-Gvir would face consequences inside the coalition. Instead, the episode reinforced a familiar pattern in Netanyahu-era politics: performative distancing combined with continued political dependency.

Ben-Gvir himself appeared to relish the outrage, responding defiantly that “Israel has stopped being a pushover.”

Netanyahu’s “victimhood” campaign

If Ben-Gvir’s video projected force, Netanyahu’s Shavuot video relied on grievance.

The clip, presented as a comedic holiday greeting, depicted a young Israeli man nervously “coming out” to his liberal family, not as gay, but as a “Bibi-ist”, a devoted Netanyahu supporter. The family reacts with horror and disbelief. His parents lament that he reads books, works in high-tech and “appreciates culture”, as though such traits should prevent support for Netanyahu. The mother collapses face-first into a cake while the father cries: “You couldn’t have been gay?”

The message was unmistakable: Netanyahu supporters are supposedly persecuted by Israel’s liberal elites and treated as social outcasts merely because of their political beliefs.

The video ended with a voiceover claiming that more than two million right-wing Israelis face “discrimination, anger and hate every year solely because of their political views.” Netanyahu himself promoted the clip heavily across social media platforms. It quickly went viral, including among prominent conservative figures overseas such as Elon Musk and US Senator Ted Cruz.

Yet the political framing of the video was extraordinary given Netanyahu’s position. After more than a decade and a half in power across multiple terms, Netanyahu and his allies exercise enormous influence across Israel’s political institutions, media ecosystem and public discourse. Critics argue that the government has increasingly delegitimised dissent, particularly against anti-government protesters, civil society activists and Arab citizens.

That contradiction lies at the heart of Netanyahu’s political strategy. Even while holding power, dominating public debate and shaping state institutions, Netanyahuism continues to cast itself as the victim.

The dynamic has become increasingly central to Israeli politics since the judicial overhaul crisis and the October 7 war. Criticism of the government is often reframed not as democratic opposition, but as elitist persecution of “the people”. The language of victimhood allows Netanyahu’s camp to mobilise anger, deepen tribal loyalties and dismiss criticism as hatred.

“Without a shred of shame, the creators stole from the ‘leftists’ the one thing they genuinely earned thanks to the supreme leader: the status of a persecuted minority in a dying democracy” columnist Yasmin Levy wrote in Haaretz. 

That quote captures the broader significance of the week’s two viral videos. Ben-Gvir’s footage normalised humiliation and brute political theatre. Netanyahu’s video transformed one of the most powerful political camps in Israeli history into self-declared victims.

Together, they revealed a government increasingly defined not by reconciliation or national healing after war and trauma – but by permanent division, where outrage is cultivated, enemies are constantly manufactured and political survival depends on convincing supporters they are simultaneously dominant and under siege.

READ MORE 

Don’t dismiss Israel’s most rage-baiting minister as fringe (Dan Perry, The Forward) 

Israel's Herzog Takes Apparent Swipe at Ben-Gvir Over Flotilla Video, Rebukes 'Horrific' Settler Violence (Haaretz) 

Australians allege they were abused after IDF intercepted Gaza flotilla and Itamar Ben-Gvir taunted them (The Guardian)

Netanyahu's Shavuot greeting video to Israelis: gaslighting, hate and division (Yasmin Levy, Haaretz)

Netanyahu posts skit of young man ‘coming out’ as his supporter, to parents’ horror (The Times of Israel) 

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About the author

Shahar Burla

Shahar Burla

Dr Shahar Burla is a Sydney-based researcher, lecturer and Contributing Editor of TJI. Shahar holds a Master’s degree in political science from Hebrew University and a PhD in political science from Bar-Ilan University. He is the author of Political Imagination in the Diaspora: The Construction of a Pro-Israeli Narrative (2013) and co-editor of Australia and Israel: A Diasporic, Cultural and Political Relationship (2015).

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Comments1

  • Avatar of Mark Ian

    Mark Ian28 May at 07:23 am

    The internal politics in Israel can be toxic but most democratic systems have rugged toxicity inbuilt and it can be seen in particular in the USA with the Republicans and Democrats and within the media with Fox News versus CNN .
    For Israel now many would prefer a Unity Government with the Zionist centre right to centre – left uniting with part of Likud .
    Ben Gvir would be out and the Haredim Parties urged to contribute to the IDF .