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HomeRead, Watch, ListenIsrael
Israel Hamas WarAnalysisIsrael

Gaza flotilla is a publicity stunt driven by Hamas

The 40 ships heading towards Gaza will deliver a propaganda victory for Hamas regardless of the outcome. Either they break Israel’s blockade or become ‘innocent victims’ of IDF brutality.
Dror Doron
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Gaza flotilla

Boats from the Global Sumud Flotilla anchored off the coast of Crete (Niccolo Celesti/Anadolu/Getty Images)

Published: 30 September 2025

Last updated: 30 September 2025

Somewhere in the Mediterranean, off the coast of Crete, a group of about 40 ships carrying hundreds of pro-Palestinian and humanitarian activists is making its way to the Gaza Strip. The voyage is titled the “Global Sumud Flotilla” and is publicly described as a naval mission aimed at breaking the Israeli maritime blockade and delivering humanitarian aid to the people of Gaza.

The participation and support of celebrities such as climate activist Greta Thunberg, Irish actor Liam Cunningham, and American actress Susan Sarandon have elevated the flotilla’s wide global media coverage.

In the coming days, the flotilla will reach Israeli international waters, where it is expected to encounter IDF forces that will prevent the participants from continuing their way to Gaza. Israel adamantly claims that the maritime blockade it strictly enforces over the Hamas-controlled territory follows international law and that it will not allow it to be breached.

A head-on clash is practically inevitable, as it is expected that the IDF efforts to block the tens of incoming vessels and their hundreds of passengers will require the use of force. The images of this encounter will most likely further deteriorate Israel’s global public image, which is already at a historic low.

By now, the organisers of the flotilla have turned down offers presented by Israel and the Italian government to unload the humanitarian aid they are carrying at a nearby port, to be delivered by ground to Gaza.

This raises suspicion that the humanitarian facade of the flotilla is a cover for the highly politically motivated participants’ determination to challenge Israel, and that their real aim is to orchestrate a staged conflict for public relations purposes.

Hamas role

This suspicion is also supported by the fact that one of the main figures behind the flotilla is Zaher Birawi, the head of the “International Committee to Break the Siege on Gaza” and a founding member of the “Freedom Flotilla Coalition”.

Birawi, who has been designated by Israel more than a decade ago as a leading Hamas operative in Europe, has recently admitted that the current flotilla is the 38th attempt to break the blockade over Gaza, as the Freedom Flotilla Coalition has been running such efforts over the past 15 years.

Back in 2017, Birawi admitted in an interview with an Arabic newspaper that the main objective of dispatching ships to Gaza is for their propaganda value and to continue maligning Israel.

Over the past weeks, since the flotilla set sail from Spain towards Gaza, Israel tried, in vain, to convince the global media and foreign governments of Hamas’s deep involvement in organising the flotilla, with the aim of exposing it as a de facto publicity stunt in Hamas’s media campaign against Israel.

In addition, Israel was accused — which it did not deny — of using various non-lethal means such as drones armed with stun grenades and irritants against the flotilla while it was in international waters. This was apparently done to deter the participants and hopefully prevent the direct confrontation that is now expected.

Nevertheless, those actions backfired dramatically, as it led the Spanish and Italian governments to dispatch armed naval vessels to escort the flotilla, as numerous citizens of those countries are taking part in it. It can only be hoped that there is close coordination between the IDF and those armed vessels. Otherwise, the potential for operational errors is grave, especially as the flotilla approaches Israeli territorial waters.

From Israel’s perspective, the showdown between the Global Sumud flotilla and the IDF is expected to be the most challenging since the events of the Turkish “Mavi Marmara” attempt to break the blockade in 2010. That event, also orchestrated by Zaher Birawi, cost the lives of nine Turkish activists and led to a years-long diplomatic crisis between Israel and Turkey.

Under the current circumstances, it seems that Hamas and the hundreds of flotilla participants — many of whom may not even be aware of the role they play in the terror organisation’s scheme — are expecting a “win-win” situation: either they will be able to break the Israeli blockade and gain the image of victory upon arriving in Gaza, or they will be stopped forcefully, achieving the status of innocent victims, which will further tarnishing Israel’s global image.

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Comments8

  • Avatar of Ezekiel macnevin

    Ezekiel macnevin3 May at 09:17 am

    What incompetent, undignified and brainwashed journalism. What a joke.

  • Avatar of Kelly

    Kelly5 October at 06:46 am

    Next you’ll be arguing Hamas was smuggling in weapons via the baby formula containers …..seriously….do you really believe your own fear mongering??

  • Avatar of nunya

    nunya4 October at 08:01 pm

    Love how the article does not even try to support the title, because clearly this is not a Hamas effort. Is Hamas happy about it? I’m sure. But trying to label these activists as Hamas puppets or agents is so absolutely ludicrous that even the author cannot try to do it in earnest. Mr. Dror Doron, you are a disgusting and pathetic tool of genocidal oligarchs and I hope you have trouble sleeping at night.

  • Avatar of Patsy

    Patsy2 October at 01:10 pm

    Holy propaganda Batman.

  • Avatar of Me

    Me2 October at 10:24 am

    “Israeli International waters”?
    Really?
    Despite what they think, Israel do not own International waters, the clue is in the name.

  • Avatar of Jake

About the author

Dror Doron

Dror Doron

Dror Doron is a senior political analyst specialising in the Middle East, and is a senior adviser at United Against Nuclear Iran (UANI) focusing on Hezbollah and Lebanon.

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Jake1 October at 05:57 pm

This is absolutely disgusting Israeli propaganda.

  • Avatar of Brooke Davey

    Brooke Davey1 October at 01:28 am

    Where is the evidence that Hamas is organising or connected to this flotilla in any meaningful way? Only one suspected Hamas participant is pretty weak to label the whole thing as a “Hamas flotilla”

  • Avatar of Jasper

    Jasper30 September at 12:46 pm

    What a poor attempt as discrediting an immense act of bravery to help innocent starving civilians