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InterviewArts & Culture

The publishing house that Henry built

As he marks 50 years since he founded Scribe, Henry Rosenbloom reflects on life in the book trade, publishing Jewish authors and the ‘cesspool’ of social media.
Michael Visontay
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Published: 3 November 2026

Last updated: 3 November 2026

When Henry Rosenbloom registered the name Scribe for his new book publishing venture in Melbourne 50 years ago, it was more of “a hobby, a diversion” than a full-time job. In those early years Scribe put out just a couple of books a year, with a focus on “serious non-fiction”.

And from the start, he was serious about was Jewish books. Scribe published Lily Brett's first two books; Arnold Zable’s debut book and also the first book of ‘Holocaust literature’ in Australia, Come Spring by Maria Lewitt.

“We published quite a few Jewish books in the early years,” Rosenbloom tells The Jewish Independent, and if we weren't publishing them, I was helping Jewish authors self-publish Holocaust memoirs. “But at a certain stage, I thought ‘I really don't want to wear this hair shirt any longer’. That was my own family's background, and I was saturated with it.

“Funnily enough, we've published many, many Jewish authors over the years, often not even knowing they were Jewish. Especially when there were American books that I acquired. It turns out that a lot of writers of non-fiction are Jewish. Who knew?”

Half a century on, while many small publishers have folded or been absorbed, Scribe has endured as a publisher of high-quality “serious non-fiction”. In recent years, one of the most challenging aspects of that commitment has been books about Jewish identity and Israel, which he calls “a very thorny” subject.

“We're unusual because we've published Anthony Lowenstein, and we've published Michael Gawenda. So it's very hard for people to draw a political bead on us.”

He says Scribe wears that as a badge of pride. “I've always been committed to publishing anybody who could argue a case well, and who expressed what I would call a humanitarian ethos, regardless of their politics. I think that underpins our outlook as a publisher.”

“We've published people who've been clearly on the right, and some who've been very much on the left. We published one of Noam Chomsky's first books called Understanding Power.  We want to give platforms to people who have important things to say but have values that are important as well.”

Since October 7 there's been a lot of discussion about Jewish writers being shunned by publishers amid a flood of books about Gaza and Palestine. How does Rosenbloom see the landscape?

Fraught landscape for books about Jews and Israel

“It's certainly much more fraught than it's ever been. We just try to make a decision based on our view of the intrinsic merits of the manuscript we're looking at. But we also have to be cognisant of the fact that bookshops are nervous about books in those kinds of areas.

What are they nervous about in particular? “Sometimes if they sell a particular book, they get attacked. There are bookshops that have had Anthony Lowenstein's books in the front window, and they've been assailed on social media, and by people walking into the shop and abusing them.”

Has it happened with books written by Jews or about Jews? “I think similar things happened with Michael Gawenda’s book, My Life As a Jew (2023). Gawenda confirmed to TJI that there have been attacks on his book on social media but he was unaware of bookshop abuse. However, he said he knew of bookshops that had planned events to discuss his book which cancelled these events, worried that they would be targeted. 

Rosenbloom says he has not “directly” heard of other publishers experiencing any intimidation or shunning. “But I know Morry Schwartz (publisher of Black Inc) has been under a lot of pressure because he's regarded as a Zionist, and he doesn't publish books on those subjects.”

Business started after Whitlam's sacking

Rosenbloom’s journey into book publishing was sparked by the dismissal of Whitlam. In 1975 he was working as private press secretary to Moss Cass, Minister for the Environment in the Whitlam government. When John Kerr sacked Whitlam on November 11, 1975, his ministers and their staff lost their jobs too.

Rosenbloom had interviewed Cass while working as a freelance journalist with the Nation Review in 1972. “I was very impressed by him and I remember thinking that if [Cass] got a ministry, I'd be interested in working for him.”

Whitlam eventually appointed Cass as Minister for the Environment, Rosenbloom got in touch and was offered the role of private press secretary. Three chaotic years later, the Whitlam roller-coaster crashed and young Henry considered his options. His parents were Holocaust survivors from Poland who ran a successful printing business in Melbourne after emigrating in the early 1950s. He joined the business but was not ready to leave his old life behind.

 “My background was in editing and writing, I was really interested in public affairs. In those days, people literally didn't understand what I meant by ‘serious non-fiction’ because there was very little of it being published in Australia at that time. It sounds crazy, but it’s true. Australia was essentially a repository for books from the US and UK.”

In the beginning, his family’s printing business printed the books so he didn't have to worry about any infrastructure. “But I didn't pay myself any money. I used to do everything - acquire the books, edit them, organize the printing, do the publicity, marketing, bank the cheques.

When the family sold the printing business, Rosenbloom moved with his young family to a small town just out of Melbourne. It was only when he returned to Melbourne in 1997 that he became a “proper publisher.” From that point Scribe expanded rapidly, almost doubling the number of books published every couple of years.

Among the standouts, he recalls Passionate Marriage (1997), by US writer David Schnarch, which combined married life and sex therapy, Shantaram (2003), a novel by Australian Gregory David Roberts drawn from his own life, about a drug-addicted bank robber who flees the country for India, and more recently, Nikki Savva’s best-selling books (The Road to Ruin, Plots and Prayers, Bulldozed, Earthquake) about contemporary Australian politics.

Perils of publishing in the internet era

Since the advent of the internet, smart phones and social media, selling books has become immeasurably harder, as a new range of leisure pastimes opened up – audiobooks, e-books, print-on-demand, blogs, videos, podcasts. The internet has eaten into the appetite for books, cut profit margins and upended the business of selling.

Rosenbloom says while there have been some benefits for publishers, they have been far outweighed by the negatives. “In some ways it made things a lot easier. Metadata has become incredibly important; we now have a metadata manager. You have to keep in touch with what the marketplace needs.”

As for social media, he almost grimaces. “I'm not on social media because I hate it. But in terms of a business, we have to be involved with it.

Although publishers place great store in an author’s Instagram and Facebook followers to help sell books, Rosenbloom describes social media as a “cesspool that has overwhelmed people with a deluge of distressing news and information”. It has also fatigued the public appetite for serious subjects. “Good luck trying to sell a book on global warming these days.”

Rosenbloom does not wear rosy glasses about Scribe’s future.  “The external pressures that I've talked about are so great, and also the bigger publishers are just so dominant now. I don't think there's much room for independent publishers, and as time goes by, there'll be less room.

“Our company has only able to stay independent because I've been able to support it financially when necessary. If I hadn't been able to do that, I wouldn't be here talking to you today. ““Also, I'm of a certain age, and my children are not able to run the business, so something will have to happen.”

Editor’s note: Scribe published two of Michael Visontay’s books.

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About the author

Michael Visontay

Michael Visontay

Michael Visontay is a Senior Writer at TJI and was Editor-in-Chief from 2017-22. Michael is a former Assistant Editor of The Sydney Morning Herald and columnist with The Australian Jewish News. He has written six books, including Who Gave You Permission? with Manny Waks, and Welcome to Wanderland: Western Sydney Wanderers and the Pride of the West. His most recent book is Noble Fragments: the Maverick who broke up the world's greatest book (Scribe, 2024).

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